Lin Liu Boba Tea

Lin Liu Boba Tea is a boba tea house that focuses on providing drinks of high caliber and brewed with real tea leaves in-house. The tea house pays homage to the history of boba tea and celebrates tea culture in Taiwan by providing an atmosphere that encourages socialization and relaxation. According to the Tea Association of the United States, 87 percent of American millennials drink tea. This demonstrates an evident audience to market towards by inviting them to join an exciting way to drink tea within a traditional tea house setting.

The new branding for Lin Liu Boba Tea aims to make a potential customer feel emotion of refreshment, joyfulness, and peace. The colors of red, pink, and yellow are considered to be auspicious in Taiwan, and bring together a sense of harmony and exceptionality. The style of the new brand connects itself with Taiwanese artistic culture by utilizing simple shapes and line, which is consistently maintained throughout the logo, products, menu design, and punch cards. With a passion for boba tea and Taiwanese culture, Lin Liu Boba Tea ensures to not only successfully sell boba tea, but to create a memorable experience that their potential consumers will enjoy so much that they would love to stay, relax, leave, return, and repeat.  

BRANDING | PACKAGING | MENU DESIGN