Zamora

Zamora is a small independent fashion business with a focus on Filipino formalwear that is a cross between Filipino and American styles. The barong Filipino and baro’t sya is an integral part of Filipino culture. In order to maintain this sense of identity, Zamora aims to reinvent the original design so that it has a place among modern society for Filipino Americans to enjoy, similarly to how designer Mariah Marella tried to reinvent the barot’sya during the Balik Saya design competition in 2018.

The logo identity for Zamora is inspired by baybayin text, an ancient Filipino writing system from before the Philippines was colonized. This script, combined with elegant serif text, creates a harmony between Filipino and American culture. The overall style of the new brand is designed to provide an air of luxury while the products remain at an affordable rate. This is maintained throughout packaging, stationary, social media, and web page. Zamora creates the perfect blend of traditional and modern as it showcases Filipino formalwear that are one of a kind.  

BRANDING | LOGO DESIGN | PACKAGING | WEBSITE DESIGN